Joanne’s passion for hairdressing began at a young age from experimenting on family and friends. Never considering a career in hairdressing she decided to try a coop in 2004 and fell in love with the industry. Graduated from marvel beauty school in 2006 and has made great strides in her career since. Joanne continued her education to perfect her skills with various courses at the L’Oreal academy in Toronto in advanced colouring.
She is a firm believer in constantly keeping yourself educated to keep on top of ever changing trends, which is why she joined the L’Oreal artistic education team in 2009. She is also a certified great lengths extension artist since 2009. Joanne joined the Taz Kingsway team in 2011 and specializes in colour, highlights, creative colour, colour correction, Extenzo smoothing treatment, and Great Lengths hair extensions. She was a semi finalist for L’Oreal Colour Trophy in 2013 , and is planning to compete in more industry competitions.